Most significant ideas: When you predict exactly the way you feel in the future about something than your most likely going to be wrong. Also affective forecasting, when you over estimate the intensity of future events.
Why are these important? Well because people need to focus more on the emotional part of how they will feel rather than the financial effects. Also thats what human action is directed toward and it affects our well- being.
Examples: When I go shopping to buy clothes, I think that I'll be more happy and feel better about myself, but once I where the shirt or pair of jeans a couple times, I adapt to them and the pleasure of wearing that new shirt or pair of jeans is gone because you get use to them.
